Director of Strategic Communications


City Manager (197)


City Manager


Communications 1220









JOB SUMMARY STATEMENT: Member of the City Manager's Executive Leadership Team (ELT). Plans, develops, implements and administers all internal and external communications, which include city's Website, directing media, community, social media, resident, and employee outreach and relations. Plans, develops and directs special events, promotional activities, community outreach, and annual campaigns. Serves as appointed spokesperson during major City events and Emergency Operations, including coordinating of staffing, and managing public information and messages. Provides communications support to the Governing Body, as applicable. Supervises personnel and develops and monitors cost center budget. Provides general management and special project administration. Oversees mail functions. Maintains City archives. Represents the City Manager in his/her absence.


Manages internal communications. Plans content and media for all citywide employee communications; attends meetings, reads documents and performs interviews to gather information; develops, writes and disseminates newsletters, surveys, bulletins, videos, memos, intra-web content, etc. and evaluates effectiveness. Consults with other departments on content and delivery of employee communications. Promotes city policies, activities, and recognition to employees.

Manages external communications, including media relations and community outreach through written and electronic content. Develops, writes, reviews and disseminates speeches, news releases, policies, citywide resident newsletters, social media presence, and management/community newsletter. Meets and works with media to develop and maintain open relationship and further city image. Participates in community groups (business, civic, and service) to foster good relations. Oversees maintenance of information file to serve as resource for community and residents through subordinates. Participates in other government groups and professional communications organizations. Prepares letters, proclamations, and other forms of citizen recognition. Assists City Departments in the review of applicable external publications before issuance.

Plans and develops city's Website. Promotes and informs visitors to Website about city, community and related activities and applicable issues. Works with department personnel to plan, implement and maintain features to sustain and keep Website growing. Coordinates multimedia content.

Plans, develops, and executes the City's community satisfaction surveys on a periodic frequency. Works with other polling and survey organizations as applicable.

Plans and develops the City's social media presence. Provides direction and assistance to Departments in the same.

Plans, develops and promotes communications plans for internal and external special events, including festivals, fund raising, employee participation campaigns and joint City/community events. Decides on appropriateness of event; writes plan; develops theme, display and written materials. Works with Departments to follow through with plans. Staffs and attends events as required.

Develops and executes the annual State of the City for the Mayor. Provides media and communications assistance to the Governing Body, when applicable.

Performs general management and leadership duties. Prepares internal policies, supervises personnel. Develops, monitors and manages communications cost center budget and planning. Carries out requests by Governing Body and department directors. Coordinates special projects as assigned. Assists with general administrative functions in the City Managers' office. Provides tours of city facilities, displays, , and systems when applicable.

Attends City Council meetings. Attends City Committee meetings as required. Assists with operational support at City Council and Committee meetings.

Performs other duties, as required, during Emergency Operations and in accordance with the City's Emergency Operations Plan (EOP).

Must work the days and hours necessary to perform all assigned responsibilities and tasks. Must be available (especially during regular business hours or shifts) to communicate with subordinates, supervisors, customers, vendors and any other persons or organization with whom interaction is required to accomplish work and employer goals.

The employee must be punctual and timely in meeting all requirements of performance, including, but not limited to, attendance standards and work deadlines; beginning and ending assignments on time; and scheduled work breaks, where applicable.



Bachelor's degree in journalism, communications, public relations or other related field to gain communication and marketing skills or additional equivalent experience. Master's degree is preferred.


Five years of progressively responsible communications and media relations experience, preferably in city government, or an equivalent level of experience.


Excellent oral and written communication skills.

PC skills.

Supervisory skills.

Excellent planning and organizational skills.

Demonstrates emotional intelligence.

Use of social media platforms.

Relationship building.

Publication layout and design skills.


Ability to handle multiple tasks.

Ability to compose news and information articles.

Ability to work on several projects at once.

Ability to exhibit a creative thought process.

Ability to read and comprehend City policies and procedures.

Ability to comprehend various software packages.

Ability to formulate and interpret effective surveys.


Hand and eye coordination adequate to input computer, typewriter and copy machine.

Ability to place and receive phone calls.

Mobility to travel locally and out-of-state.

Visual stamina and acuity adequate to review data daily and to spend long periods looking at computer screens.

Ability to speak to an individual or group for an extended period of time.

Ability to tour City facilities.

Hand and eye coordination adequate to operate a 35mm camera, and digital cameras.

Mobility to attend evening Council and committee meetings and off-site meetings at various hours.



Supervisor, Digital Communications.

Multimedia Specialist.

Administrative Assistant.


Digital Communications Assistant.

Police and Fire PIOs as required.

Special Teams as required.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.