Marketing Communications Specialist


Manager, Communications and Media Relations (121)


City Manager


Communications 1220









JOB SUMMARY STATEMENT: Plans, develops, produces and publishes internal and external communications, which include City's and the Parks and Recreation Department's marketing efforts, website content, social media, email marketing, internal communications and community engagement efforts. Plans, develops and directs special events, promotional activities, and annual campaigns. Provides communications support to the Parks and Recreation Department leadership, as applicable. Provides general leadership, department accreditation support and special project administration.


Develops and implements strategic marketing plans. Executes plans for marketing Parks and Recreation facilities, services, programs, events, rental spaces and more.

Develops and executes external communications. Develops, writes, reviews and disseminates:

Social media content, including monitoring and responding to social media questions and comments and providing guidance to other staff doing the same.

Email marketing efforts,

Website content,

Resident newsletters,

News releases,

Photos and video, and more for the department.

Develops and executes Parks and Recreation Department internal communications. Plans content and media for all employee communications. Attends meetings, reads documents and performs interviews to gather information; develops, writes and disseminates newsletters, surveys, bulletins, videos, memos, intraweb content, etc. Consults with other departments on content and delivery of employee communications. Promotes City policies, activities, and recognition to employees. Evaluates effectiveness of these efforts.

Plans, develops and implements communications strategies for internal and external special events, including festivals, groundbreakings, grand openings, fundraising events, employee participation campaigns and joint City/community events. Staffs and attends events.

Assists Parks and Recreation Department staff with creating program flyers, brochures, swag, banners, signage and other print marketing items before publishing. Reviews communication content for accuracy, grammar, spelling, style, brand adherence, etc. Oversees maintenance of information files, brochures and other printed documents to serve as resources for community and residents.

Participates in community groups (business, civic, and service) to foster good relations. Participates in other government and parks and recreation groups and professional communications organizations.

Meets and works with media to develop and maintain open relationships and further the Parks and Recreation Department's image.

Attends Parks and Recreation Department meetings. Assists with operational support at Parks and Recreation meetings.

Respond to requests and inquiries from City staff and the general public.

Performs general leadership duties. Prepares internal policies. Coordinates special projects as assigned. Provides tours of city facilities, displays, and systems when applicable.

Perform other communication duties as assigned by the Communications and Media Relations Manager in consultation with Parks and Recreation Department leadership.

The employee must be punctual and timely in meeting all requirements of performance, including, but not limited to, attendance standards and work deadlines; beginning and ending assignments on time; and scheduled work breaks, where applicable.

The employee must work the days and hours necessary to perform all assigned responsibilities and tasks. Must be available to communicate with colleagues, supervisors, customers, vendors and any other people or organization with which interaction is required to accomplish work and employer goals.



Bachelor's degree in the following fields of study: Marketing, Communications, Journalism, Advertising, Public Administration, Business Administration or similar.

Possession of appropriate, valid driver's license.

Must maintain an insurable driving record.

Possession of or ability to obtain and maintain a certification in CPR and First Aid Certifications within six months from date of hire.


Two years of experience in marketing, communications, advertising or similar.


Ability to supervise and train others.

Analytical skills.

Attention to detail.

Interpersonal skills.

Facilitation skills.

Diplomacy and judgment.

Good organizational and time management skills.

Good oral and written communication skills.

Basic math, accounting, and budgeting skills.

Good listening skills.

Good PC skills, including ability to use spreadsheets, database and website maintenance, word processing, presentation and publishing software applications.


Ability to analyze needs.

Ability to perform basic math and apply basic accounting principles.

Ability to read and comprehend federal, state, and local policies and regulations.

Ability to recognize and protect confidential information.

Ability to read and understand building plans and specifications.

Ability to work on several projects at one time.

Ability to work independently in a hectic environment.

Ability to follow verbal or written instructions.

Ability to learn new materials and systems.

Ability to prioritize work.

Ability to meet deadlines.

Alpha and numeric recognition.

Ability to learn and operate PC software applications, including point-of-sale software.


Ability to work in extreme environmental conditions.

Ability to make and receive phone calls.

Ability to identify and distinguish colors.

Ability to distinguish smells.

Ability to reach, stand, crawl, bend, climb, push, pull, walk for extended periods of time.

Ability to lift 30 lbs. and transport 20 ft.

Ability to push/pull up to 30 lbs.

Exposure to noisy conditions.

Ability to operate city cars, trucks and golf carts.

Ability to operate various office equipment such as adding machines, personal computer, copier.


Part-time and temporary employees.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.