CITY OF OVERLAND PARK - POSITION DESCRIPTION

JOB SUMMARY STATEMENT: Manages, updates and maintains city's website (www.opkansas.org); to include researching, developing, maintaining and updating policy and strategic plan for city's website; works with all city departments to provide latest and accurate information on opkansas.org; manages and directs Digital Communications Assistant on updates for city's social media site and Teen Council; oversees implementation of strategic plan and campaigns for city's social media sites; writes news releases, speeches and other material. Works with media, elected City Council Members and appointed officials, senior management team members, and city staff members. Attends public engagements and assists with coordination and multimedia opportunities. Assists with public information during citywide emergencies and incidents.

DUTIES AND RESPONSIBILITIES:

Creates and maintains website content based on input from content owners. Works with owners to ensure message accuracy; edits content from providers; develops, locates and selects appropriate multimedia content (e.g., images, animations, music and video) and formats for web use.

Stays current on and implements social media trends, best practices and technologies.

Provides strategic direction for City social media accounts. Plans, develops and implements social media strategy.

Directly manages digital communications assistant.

Writes, produces and edits content for city's social media, website, email, newsletters and other channels using engaging style and tone appropriate for city's various audiences.

Regularly reviews social media and website analytics for optimal performance. Seeks feedback for digital communications improvements and enhancements.

Works with Communications and Media Relations Manager to evaluate and execute the City's Strategic Communication Plan.

Collaborates with Communications Division staff to coordinate multimedia content for City communication channels.

Assists with production of all Communications Division content, as needed.

Attend city meetings and events, assist with public information during citywide events, respond to city emergencies, weather events, incidents, and perform duties, as required.

Must work the days and hours necessary to perform all assigned responsibilities and tasks. Must be available (especially during regular business hours or shifts) to communicate with subordinates, supervisors, customers, vendors and any other persons or organization with whom interaction is required to accomplish work and employer goals.

The employee must be punctual and timely in meeting all requirements of performance, including, but not limited to, attendance standards and work deadlines; beginning and ending assignments on time; and scheduled work breaks, where applicable.

GENERAL QUALIFICATIONS

EDUCATION & SPECIAL LICENSE(S)/CERTIFICATIONS:

Bachelor's degree in journalism, digital communications, public relations, communications, public affairs or multimedia communications.

EXPERIENCE:

Minimum two years experience with web and social media content strategy and creation. Preference with previous management.

SKILLS:

Analytical skills, including research skills, ability to interpret data, ability to conceptualize, ability to analyze information, and ability to write formal recommendations based on findings.

Attention to detail.

Basic mathematical and accounting skills.

Computer software - desktop publishing skills.

Computer software - spreadsheet skills.

Computer software - web page maintenance skills.

Computer software - word-processing skills.

Computer software - other (specify): Programs that allow for editing of photos, video, audio

Facilitation skills, including curriculum/agenda development, marketing skills, ability to help group's focus, ability to use group decision-making to gain commitment, and/or ability to encourage participation.

Human Relations/Interpersonal skills.

Leadership skills, including strategic planning skills, goal-setting skills, assessment skills, collaboration skills, and complex decision-making skills.

Project management skills, including organization, coordination of duties, and/or accomplishment of goals.

Working knowledge of public sector administration.

Public speaking/presentation skills.

Supervisory skills, including motivation, delegation of duties, evaluation, etc.

MENTAL REQUIREMENTS:

Ability to meet deadlines.

Diplomacy and judgment.

Ability to train and guide others.

Ability to recognize and protect confidential information.

Ability to prioritize multiple tasks.

Ability to carry out assignments through oral and written instructions.

Ability to work independently.

Ability to work in a hectic environment with many interruptions.

Ability to analyze and recommend possible solutions.

Ability to learn and understand PC software applications.

Alpha and numeric recognition.

PHYSICAL REQUIREMENTS:

Ability to make and receive phone calls.

Ability to identify and distinguish colors.

Ability to operate City vehicles.

Hand and eye coordination adequate to input computer and typewriter.

Exposure to extreme temperatures.

SUPERVISORY RESPONSIBILITY (Direct & Indirect):

Direct: Digital Communications Assistant.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.